Many businesses either can't afford or don't yet have a need for a full-time marketing and growth leader. This is where your growth can stall. A fractional – or part-time – Chief Marketing Officer or Chief Revenue Officer helps you grow by focusing marketing and sales efforts, creating and tracking growth plans, managing and mentoring your marketing and sales team, and to be your one point of contact and accountability for your revenue growth.
Start-up and medium-sized businesses may be able to grow to a certain level without a marketing and sales strategy. This is okay, but not sustainable. We create growth strategies that are customized for your business. Once we create the playbook, we also implement it - with our dedicated team or working with your marketing and sales team. From elevating your brand awareness, developing demand generation that drives more leads and sales, and enabling your sales success – we deliver the support you need.
Growing your business often starts with generating good leads that can turn into a sale. Easy enough – or so it seems. But most companies fail here, with a dismal less than 5% average sales conversion rate with people who otherwise would be interested in buying from you. Our proven message architecture and targeting approach for lead generation to sales conversion is the engine behind your growth.
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