A flexible, best practice process

---

We become part of your team. We are not a tactical marketing agency that spends a lot of your money on trial-and-error campaigns. We start with listening to what your growth goals are, and work with you on the path to exceed them. Our due diligence process includes understanding your business and the market that you operate in that forms one side of the information needed for your growth strategy.

The second part of our due diligence is the audit process. Here we will audit your marketing and sales elements - what works and what doesn't. We analyze your website, your content and messaging, social media use, email marketing, thought leadership used, systems (CRM, marketing systems), pipeline and sales processes, and tracking metrics. 

Once we have the full picture, we construct a plan to achieve your growth metrics.

Once we have the information needed, we point out what gaps exist and what is needed to be done to correct them. However, this is not the plan yet.  This process focuses on what we are working with to establish the right priorities and resources for your success. 

Most companies can grow organically using their business network - but that only goes so far. However, the larger total addressable market (TAM) opportunity is not reached. Thats where we come in. We analyze the TAM and create a viable revenue target that is obtainable. We then create the message architecture that answers the "Why customers should by from you?" It is comprised of the unique value proposition, buying personas and industry message constructs.

With the message architecture, we create the playbook for growth - demand generation and sales enablement. Our team are experts in taking the message and delivering it - campaigns, social, website, to the target audience that creates highly convertible pipeline into sales. Further, we create the sales processes and assets that enable greater sales success. 

Everything we do is based on data. We aggregate all data sources - CRM, systems, social, etc. into one dashboard for ease of reporting, tracking, management, and performance. The result is an optimized and implemented growth plan that outperforms your goals and ROI.